About

Every figure on this site traces to a source.

Zan Digital publishes analysis of AI, B2B software and the money underneath — capital expenditure, valuations, pricing, and what deployments actually return. 193 pieces so far, every one held to the same standard.

The standard

One rule sits above everything else: no invented statistics, results, percentages, dates, company names or quotes. Ever. When a figure is needed and unavailable, the piece says so and writes around the hole rather than filling it with something plausible.

Load-bearing claims cite primary material — filings, earnings releases, official statistics, peer-reviewed work — in preference to reporting on that material, and in strong preference to vendor content or unattributed survey roundups. Where a weaker source is the only source, the references section says which one it is.

Hover any dotted-underlined figure in a post to see exactly where it comes from: the source, the sample, and the date. The full source list sits at the end of every piece.

Who writes it

Sanskriti Khandelwal
Contributing Analyst, Zan Digital. Works in People and Culture at Wayground (Quizizz), and writes here on what AI actually does to how software teams work, hire and are measured.

Ritu Raj
Contributing Analyst, Zan Digital. Builds voice AI agents, and writes here on the capital and infrastructure behind the AI buildout.

Aryan Vatsa
Contributing Analyst, Zan Digital. Founding product designer, writing here on how AI products are priced, packaged and measured against each other.

Sidhant Tamrkar
Contributing Analyst, Zan Digital. Advocate at the Madhya Pradesh High Court, and writes here on what AI regulation actually requires of the people deploying it.

Madhur Jain
Contributing Analyst, Zan Digital. Writes here on what agents do to seat-priced software, vendor by vendor.

Follow the work

New analysis lands on the front page and in the RSS feed. If a number on this site is wrong, the correction gets published in the same place the error did.