Every figure on this site traces to a source.

Zan Digital publishes analysis of AI, B2B software and the money underneath — capital expenditure, valuations, pricing, and what deployments actually return. 15 pieces so far, every one held to the same standard.

The standard

One rule sits above everything else: no invented statistics, results, percentages, dates, company names or quotes. Ever. When a figure is needed and unavailable, the piece says so and writes around the hole rather than filling it with something plausible.

Load-bearing claims cite primary material — filings, earnings releases, official statistics, peer-reviewed work — in preference to reporting on that material, and in strong preference to vendor content or unattributed survey roundups. Where a weaker source is the only source, the references section says which one it is.

Hover any dotted-underlined figure in a post to see exactly where it comes from: the source, the sample, and the date. The full source list sits at the end of every piece.

Who writes it

Follow the work

New analysis lands on the front page and in the RSS feed. If a number on this site is wrong, the correction gets published in the same place the error did.