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Intercom
Every piece of Zan Digital analysis that covers Intercom — 13 pieces, each figure traced to a named source.
- 001Agentforce vs Fin vs Breeze: 3 Prices, 3 MetersFin bills $0.99 per outcome, Breeze $0.50 per resolved chat, Agentforce $0.10 per action. The 10x gap is a unit mismatch. Normalised, the order inverts.10x
- 002AI Agent Liability: Who Pays When It Gets It WrongStandard AI contracts cap vendor liability at the fees you paid. Deloitte refunded 22% of a A$440,000 report. What buyers can actually recover in 2026.C$650.88
- 003AI Agent Pricing When Nobody Trusts the Agent YetGartner expects over 40% of agentic AI projects to be cancelled by 2027. Trust sets the price, not value. Here is a 4-rung AI agent pricing ladder.46%
- 004AI Billing: Credits, Tokens and the 20-Week DealCredits, tokens and AI units map to nothing a controller recognises. AI software now takes 16 to 20 weeks to buy, against 7 to 10 weeks for everything else.16-20 weeks
- 005Cost Per Ticket: Human vs AI Agent, With the Full ModelA human ticket costs about $12 on BLS wage data. At a 50% deflection rate, escalation turns a claimed 44% saving into 27%. The full model, with assumptions.$12.04
- 006HubSpot Breeze Pricing: 3,000 Credits, 60 ResolutionsHubSpot moved Breeze onto credits and outcome pricing in April 2026. At 50 credits per resolved conversation, a Professional plan's 3,000 credits buy 60.50 credits
- 007Intercom Fin Pricing: What Counts as a ResolutionFin bills $0.99 per resolution and passed $100M ARR at 350% growth. Here is how a resolution is defined, where that definition breaks, and what to check.$0.99
- 008Outcome-Based Pricing Risks: 7 Clauses Buyers Must DemandOutcome pricing shifts risk to the vendor, then lets the vendor keep score. Here are 7 contract clauses that make a disputed AI agent outcome resolvable.24 hours
- 009Per-Seat Pricing Fell to 15%: An Autopsy of the NumberPer-seat pricing did not fall from 21% to 15% in twelve months. That pair of numbers is a Gartner prediction running to 2030. Here is what did move.21% to 15%
- 010Value Metrics That Survive Automation, and How to MigrateSnowflake bills consumption and retains 125% of revenue. Asana bills seats and retains 96%. Here is how to pick a value metric that survives automation.125%
- 011AI Case Studies: 7 Ways Vendors Inflate the ROIDevelopers were 19% slower with AI yet believed they were 20% faster. That gap is what vendor case studies sell. Here are the 7 checks that catch it.19%
- 012AI Insurance Is Real Now: What Underwriters AskInsurers now write affirmative AI liability cover, and standard policies exclude it. Deloitte sees $4.7bn of AI premiums by 2032. What underwriters ask.$4.7B
- 013B2B Case Studies: Ranked Last, Still the Top TacticVendor collateral ranked last with 1,862 buyers in 2026 while 74% read customer reviews. What replaces the B2B case study, and what the swap costs.74%